Velvet is a creator agency platform built for teams that manage a roster. Bring CRM, closer teams, mass messaging, attribution and earnings analytics into one workspace, with every payment settled through one wallet ledger. Scale operations without losing control of who touches what.
creator agency platformVelvet is a creator agency platform that gives management teams one workspace for every creator they run: shared CRM, closer team assignment with server-enforced permissions, mass messaging, fan attribution and earnings analytics, with every transaction settled through a single wallet ledger. You add creators to your roster and assign roles to your team, and every payout and every report are derived from that same ledger, so they never drift apart.
Your agency is a tenant with owners, managers and members, and each member can be restricted to a subset of creator profiles. Velvet resolves that tenant on every request and refuses to guess when more than one would qualify, so an action is never performed against the wrong roster by accident.
Every figure in the agency earnings view comes from recorded payment allocations and recorded reversals. No rate is applied a second time at read time, which is what makes the report and the balance the same number rather than two numbers that agree most months.
Suspended tenants, deactivated agencies, pending invitations and revoked members are all ignored by tenant resolution. Removing someone is a state change, not a password rotation across a dozen accounts.
Every creator you manage lives in the same workspace: their fans, conversations, content, campaigns and earnings. No more juggling logins per profile or reconciling spreadsheets at month end.
Because all revenue events (subscriptions, tips, PPV, wishlist gifts) flow through a single wallet ledger, your reporting and your payouts always agree. What analytics shows is what the ledger settled.
Agencies work with managers, closers and the creators themselves, and each role needs a different level of access. Velvet enforces that server-side: a closer can reply and sell PPV in the chats assigned to them, and nothing else.
Account settings, payout details and connections stay out of reach for operational staff by design. You delegate the work without delegating the keys.
Being a member of your agency and having access to a particular creator are different things. Team membership decides who is inside the workspace; a creator access relationship decides which profiles they may act on and with which of ten named permissions.
That separation is why a manager can run two creators and see nothing of the rest, and why adding a creator to the roster does not silently widen everybody. Each relationship stores an immutable snapshot of the permissions it was granted with, and every lifecycle change is written to an append-only audit trail.
When a sale settles under a partnership, Velvet resolves the active terms version and freezes a snapshot onto that sale: the rate, the base it applies to, the revenue categories in scope, the attribution scope and the rule for recurring subscriptions.
Renegotiating your terms therefore changes what future sales carry and leaves settled ones alone. A commission question six months later is answered by reading the sale rather than by reconstructing which contract was in force that week.
Fan-level attribution ties revenue back to the campaign or closer that produced it, so you know which acquisition channels and which shifts actually pay for themselves.
Per-creator and per-closer analytics turn that data into decisions: renegotiate splits, restaff shifts, double down on the campaigns that convert.
Both. Creators can run their own accounts, and agencies get a dedicated workspace layer on top: roster management, role-based access, closer tooling and consolidated analytics across every creator they manage.
Every transaction is recorded in a single wallet ledger per account. Earnings, splits and payouts are all derived from ledger entries, so agency reporting and creator balances can never drift apart.
Yes. You add creators to your workspace, assign roles to your team, and start routing chats and campaigns through Velvet. Historical context can be captured as CRM notes and segments as you onboard.
Five on Starter, fifteen on Growth, and no fixed limit on Scale. Closer seats scale with the same plans: twelve, thirty, and unlimited.
A monthly plan fee plus a commission that falls as the plan rises: 7% on Starter, 4% on Growth and 2% on Scale. The Scale rate is the published floor for a negotiated contract rather than a self-service purchase.
Yes. A member can carry an explicit list of creator profiles they may reach, and every request is resolved against that list. A member without a list is unrestricted within the tenant, which is a deliberate choice rather than a default nobody set.
The creator does. Ownership is its own record, and an agency access relationship hangs off it rather than replacing it, which is why suspending or ending that relationship never changes who the account belongs to.