Direct answer
Velvet publishes every number a Telegram CRM shortlist should be scored on: 12%, 10%, 5% or 0% platform commission depending on the creator plan, 7%, 4% or 2% for agencies, a 7-day hold on new sales, a $50 withdrawal minimum and a 1.5% withdrawal fee floored at $1 and capped at $15. This page is a scoring sheet, not a verdict. Run the same six questions against every tool on the list and the shortlist ranks itself.
Most shortlists are built from feature grids, and feature grids hide the only thing that decides the outcome: what percentage of a sale reaches the creator, and how many days later. Two tools with identical feature lists can differ by ten points of margin.
So score the money first. The six criteria below are the ones a creator or an agency can check with a calculator, and each has a published Velvet number to check against.
Where a tool does not publish a number, that is itself the score. A rate that only appears in a sales call is a rate that can move after you have migrated your audience.
The scoring sheet
The left column is what Velvet publishes and its code enforces. The right column is the matching question to put to any other tool on your list; this page makes no claim about how they answer it.
| Criteria | Velvet | Ask the other tool |
|---|---|---|
| Platform commission | 12% on Free, 10% on Pro, 5% on Studio, 0% on Elite. The ladder is degressive by design: paying for a higher plan never buys a bigger cut. | Is the rate a published ladder or a negotiated number, and what makes it move? |
| Agency commission | 7% on Starter, 4% on Growth, 2% on Scale. No agency tier reaches zero, so the published floor is 2%. | Does the roster rate shrink as the roster grows, and is the floor written down? |
| Time to spendable | A settled sale lands in the pending reserve and becomes available 7 days later. | How many days sit between a fan paying and the balance being withdrawable? |
| Cost of taking money out | 1.5% of the withdrawal, never below $1 and never above $15. The minimum withdrawal is $50. | Is the withdrawal fee capped? An uncapped percentage costs the most on the payouts that matter. |
| Who can act in the account | A chatter gets eight named permissions, all off by default except sending a message, scoped to one creator profile by an accepted invitation. | Does a teammate get the account password, or a permission set someone can read? |
| What leaves with you | The fan record, the paid links, the purchase history and the conversation stay attached to the creator profile, not to a chat thread on someone else's server. | If you stop paying tomorrow, which of your fan history is exportable and which is gone? |
Score the take rate end to end, not one number at a time
A single commission percentage is not the take rate. On Velvet a sale is cut in a fixed order: the fan pays a service fee on top of the listed price, the platform commission comes off the creator's side, and any chatter commission is carved out of what is left rather than added on top. Adding the numbers in the wrong order flatters or damns a tool by several points.
- The seeded fan service fee is 12.9% on subscriptions, paid links, gifts and custom requests, and 8.9% on tips.
- That fee is resolved per jurisdiction at payment time, so a tax rule can move it without moving the creator's commission.
- The chatter's default 25% is a share of the creator's net, set per creator, never an extra charge to the fan.
- Every percentage rounds half-up to the cent, so a split and the wallet always agree.
Seven days is a number you can plan around
New earnings sit in a pending reserve for 7 days before they can be withdrawn. That window exists because a card payment can be disputed after it settles, and a platform that pays out instantly is a platform that claws back later. What matters when comparing tools is whether the wait is a published constant or a case-by-case decision.
- The hold is the same 7 days for a $10 tip and a $500 custom request.
- The balance is visible while it is held, so the creator can plan the week before the money moves.
- Withdrawals start at $50, which keeps the $1 minimum fee from eating a small payout.
- Payouts settle through the same ledger that recorded the sale, never a second set of books.
Ask who can act, not how many seats there are
Seat counts describe pricing. Permission models describe risk. On Velvet a global account role grants no access to anyone's data at all: a chatter reaches a creator's inbox through an invitation accepted for that exact creator profile, and nothing else.
- Sending a message is the only capability on by default. Paid content, tip links, broadcasts, tagging, revenue, content and analytics are each a separate switch.
- A capability can be narrowed further on one channel, and a per-channel rule can never grant something the global switch withholds.
- One-shot prices a chatter can trigger from the inbox are capped at $500.
- Removing an invitation removes the access, with no password to rotate afterwards.
Score the exit before you score the onboarding
The cost of a creator platform is not what it charges while you use it. It is what it keeps when you leave. A tool where the fan relationship lives in a chat thread has your audience; a tool where it lives on a creator profile you publish has your audience on loan to you.
- Purchases, tips, gifts and custom requests all resolve to one fan record per creator profile.
- A paid link keeps working after its title changes, because the public URL resolves the immutable link id as well as the editable slug.
- Public profile, paid links and compliance pages are Velvet URLs a creator can point traffic at from anywhere.
- Nothing in the fan record depends on a single messaging app staying available.
Scoring questions
Which number moves the shortlist most?
The combination of commission and hold length. A two-point commission difference on a $20,000 month is $400; a fourteen-day hold instead of seven is $10,000 of working capital sitting still. Creators feel the second one first.
Why does Velvet publish an agency ladder separately?
Because an agency and a creator are billed on different things. The creator ladder is 12%, 10%, 5%, 0% by plan. The agency ladder is 7%, 4%, 2% and shrinks as the roster grows, and it never reaches zero.
Is a capped withdrawal fee really worth scoring?
Yes, at the top end. An uncapped 1.5% on a $20,000 payout is $300. Velvet's cap makes it $15, and the floor of $1 is what keeps a small withdrawal from being processed at a loss.
What should I ask about rates that are not published?
Ask what triggers a change and how much notice you get. A rate agreed on a call is a rate with no version history, and the leverage moves once your audience has followed you to the new tool.
Does this page rank the named tools?
No. It states Velvet's own numbers and gives you the matching question to ask elsewhere. Any ranking on this page would be a claim about businesses whose internals Velvet cannot see.
Run the sheet against Velvet
Every number in the table above is on the pricing pages, and a creator account costs nothing to open while you check them.